On-page SEO (search engine optimization) refers to the process of optimizing pages on your site to improve rankings and user experience.
This is the opposite of off-page SEO, which refers to optimizing for elements outside of your site. This can include backlinks or social media mentions.
Elements of on-page SEO include:
- Title tags
- Internal links
- HTML code
- URL optimization
- On-page content
- User experience (UX)